Employer
WithMe.ai
Position type
Internship
Psychology Intern (Marketing Department)
Position Summary:
The Psychology Internship with the Marketing Department offers a unique opportunity for individuals interested in both psychology and marketing to blend their skills and contribute to the development of psychology-focused content for marketing purposes. As a Psychology Intern within the Marketing Department, you will collaborate with marketing professionals and mental health experts to develop engaging and informative content that leverages psychological insights to promote our mental health services. This internship provides practical experience in applying psychological knowledge to enhance marketing strategies and raise awareness about mental health.
Responsibilities:
Research and Analysis: Conduct research on psychological theories, concepts, and empirical studies related to mental health. Analyze and synthesize research findings to identify psychological insights that can be incorporated into marketing strategies.
Content Creation: Collaborate with the marketing team to develop psychology-focused content for various marketing channels, including social media, blog posts, website content, and email campaigns. Create compelling and informative copy that effectively communicates mental health concepts and benefits to the target audience.
Mental Health Education: Develop educational materials and resources that provide mental health information, tips, and strategies to the public. Use psychological frameworks to present complex concepts in an accessible and engaging manner.
Campaign Development: Contribute to the development of marketing campaigns focused on mental health awareness, destigmatization, and promoting the company's services. Apply psychological insights to craft messaging that resonates with the target audience and encourages positive action.
Content Optimization: Collaborate with the marketing team to optimize existing content by incorporating psychological principles and insights. Conduct A/B tests and analyze data to evaluate the effectiveness of different approaches and refine content strategies.
Collaboration with Mental Health Professionals: Work closely with mental health professionals to ensure accuracy and relevance of content. Seek their input and feedback to ensure the content aligns with evidence-based practices and ethical guidelines.
Market Research and Competitive Analysis: Conduct market research and competitive analysis to identify trends, consumer preferences, and potential opportunities in the mental health industry. Utilize psychological insights to evaluate the effectiveness of competitor marketing strategies.
Qualifications:
Currently enrolled in an accredited psychology, marketing, or related program at the undergraduate or graduate level.
Strong understanding of psychological theories and principles related to mental health.
Knowledge or interest in marketing concepts and strategies.
Excellent written and verbal communication skills.
Ability to convey complex psychological information in a clear and accessible manner.
Detail-oriented with strong analytical and critical thinking skills.
Empathy and sensitivity towards mental health topics and the target audience.
Ethical and professional demeanor.
Benefits:
Strong understanding of psychological theories and principles related to mental health.
Knowledge or interest in marketing concepts and strategies.
Excellent written and verbal communication skills.
Ability to convey complex psychological information in a clear and accessible manner.
Detail-oriented with strong analytical and critical thinking skills.
Empathy and sensitivity towards mental health topics and the target audience.
Ethical and professional demeanor.
Benefits:
Gain hands-on experience in the emerging field of mental health and marketing.
Work closely with experienced professionals who will provide mentorship and guidance.
Opportunity to contribute to real projects and make a meaningful impact on our content.
Learn and develop skills in marketing, mental health and related tools.
Potential for future employment or recommendation based on performance.
This internship is unpaid and is eligible for PSYC 389 Credit: https://go.umd.edu/psyc389
Work closely with experienced professionals who will provide mentorship and guidance.
Opportunity to contribute to real projects and make a meaningful impact on our content.
Learn and develop skills in marketing, mental health and related tools.
Potential for future employment or recommendation based on performance.
This internship is unpaid and is eligible for PSYC 389 Credit: https://go.umd.edu/psyc389
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